News: Global mobile transactions for travel services are booming but which region is leading.
Mobile transactions accounted for 12.5 percent of total travel sales in 2014.
According to Euromonitor’s WTM Global Trends Report 2015 report for the travel industry, a total of $96 billion of travel sales were conducted on mobile globally in the year.
Western Europe had the highest spend on travel through mobile, with around $33-34 billion of sales on mobile in 2014.
This was ahead of North America’s total at around $30-31 billion, and Asia-Pacific at around $20 billion.
Euromonitor forecast that mobile sales would see 22 percent compound annual growth between 2014 and 2019.
The future would also see a growth in personalised services.
"A gradual shift to one-to-one marketing in travel will be evident, with each consumer treated in a different way in terms of the overall marketing mix including pricing," the report reads.
"Beacon technology is expected to take off in the next few years as a powerful tool to provide personalised experiences to consumers on the go."