By Nick Patience Truste, the non-profit personal privacy initiative that vets web sites and awards them seals of approval, will launch its European operation next week ComputerWire has learned. The group will name Adrian Friend as its European director. Friend was part of the taskforce working to establish Truste in Europe last we heard and […]
By Nick Patience
Truste, the non-profit personal privacy initiative that vets web sites and awards them seals of approval, will launch its European operation next week ComputerWire has learned. The group will name Adrian Friend as its European director. Friend was part of the taskforce working to establish Truste in Europe last we heard and the group is likely to be based in Amsterdam. In November Truste set itself 45 days to get rooted in Europe and though it has taken slightly longer, the organization has been growing quickly during that time. It now has 475 licensees and estimates that it has one third of all US-based web sites covered, although that is almost impossible to determine.
Truste and other privacy groups are the high-tech industry’s response to calls from the US government to come up with a self- regulatory system for protecting personal privacy on the web. The US and the European Union are currently negotiating a compromise stemming from the October 1998 introduction of the European data directive, which requires all companies in Europe to prevent the transfer of personal data to any country that does not provide an adequate level of protection for that data, and that includes the US. Truste and others offer seals of approval for web sites that maintain adequate levels of data protection. If those do not prove satisfactory, the US may have to introduce some sort of personal privacy legislation to appease the Europeans.