Online video sharing community vMix has signed with Winstar Interactive’s newly launched ‘Interactive Video Network’ for exclusive representation of its video advertising.
IVN was launched earlier this year for advertisers to buy streaming pre-roll video spots on branded sites. Warner Home Video is currently running campaigns on IVN for Kiss Kiss Bang Bang and Green Street Hooligans. Sites are running the full length theater trailer.
We are pleased at the reception we have gotten from internet media companies like vMix and advertisers who recognize the scale of video exposure IVN can deliver, says Kevin Gianatiempo, president of IVN. vMix is a unique site that is not only a pioneer in online video sharing; the company takes the extra step to screen out objectionable content and copyrighted material.
Created by executives from Universal Music Group, Fox studios, Apple Computer and Netscape, vMix combines branded content and licensed music, enabling users to create video mash-ups and slide shows.