Inspired by the recent popularity of portable music, Vodafone and Sony NetServices have engaged in a partnership for the global roll-out of a convergent music service offering interactive, personalized radio channels streamed to both 3G mobile phones and personal computers.
According to mobile phone giant Vodafone the new music service, Vodafone Radio DJ, allows customers access to hundreds of thousands of songs, from the world’s largest record companies, and many smaller independent labels. Customers can access streamed radio channels, bespoke collections, and channels defined by customers themselves.
Vodafone claims a unique feature of Vodafone Radio DJ is its easy-to-use personalization system, which enables customers to train the pre-programmed radio channels to their own personal tastes by simply pressing a button to indicate like or dislike while listening to a song. If a customer presses ‘dislike’, the music skips to the next song.
Lee Fenton, director of consumer platforms at Vodafone said, This is the beginning of a new era in portable music. This partnership with Sony will drive Vodafone’s strategy to become a leading global music provider. Vodafone Radio DJ is a revolutionary new way to discover personal music, anytime and anywhere, and we anticipate it will have widespread consumer appeal amongst our customers.
Vodafone plans to launch the service in six European countries in the coming months and in over 20 countries over the coming year.
The service is expected to be offered on the basis of a monthly subscription for unlimited listening to music on both mobile phone and PC.