Internet service provider AOL and Warner Bros have teamed up to launch the first broadband television network.
The companies are promising that the network, called In2TV, will offer the largest collection of free on-demand television shows on the web. The shows will be taken from Warner Bros 40 year back catalog and will include hits such as Kung Fu, Lois & Clark and Growing Pains.
The network will consist of six genre-themed channels and feature a range of interactive features, including new content, commentaries, games and activities.
Aside from the programming AOL and Warner Bros must also be considering the potential benefits of broadband advertising, which on this new formant could take any form from banners to streaming, interactive videos.
In2TV begins to realize the true potential of Web-based TV by putting the viewer in charge of their own TV schedule online, said Kevin Tsujihara, President of the Warner Bros Home Entertainment Group.
This opens up new opportunities for platforms and program distributors alike and points to the prospect of exciting new paradigms in online and interactive entertainment soon to come.