Less than six months after it was relaunched as an independent, privately-held firm WebTrends Inc has reported strong uptake of its web analytics solutions. The Portland, Oregon-based firm says its flagship WebTrends 7.5 analytics solution, which is available both as a licensed software product and as a hosted (ASP) offering, raked in $16.2m in its last quarter.
Officials claim a string of record breaking quarterly results ever since the company was spun-out of infrastructure and security vendor NetIQ Corp in March 2005, and sold to technology focused private equity firm Francisco Partners.
We’re building on a 10-plus year history, said WebTrends CEO and president Greg Drew, highlighting WebTrends pioneering web log file processing and analysis software that is used extensively by online marketers. The company continues to innovate, recently announcing a unique capability in the industry for supporting first-party cookies which the company claims improves the accuracy of analysis.
The company says WebTrends 7.5 has already garnered over 7,000 customers, including companies like Ford, ING, and Xerox.
WebTrends is one of a handful of Web analytics ASPs that include WebSideStory Inc, Coremetrics Inc and Omniture Inc, that have been experiencing rapid growth largely on the back of its hosted business model.