E-payment services provider YeePay has partnered with Dang Dang, the largest online retailer in China, to provide an exclusive payment service for Dang Dang Mall, an online store that allows merchants to sell their goods through Dang Dang’s network.
This is the second time YeePay and Dang Dang have collaborated, indicating an increasing trend that major e-commerce markets in China favor to work with third-party payment service providers.
As part of Dang Dang’s marketing strategy, the launch of the Dang Dang Mall was intended to meet the increasing demands of the customers for product diversity. More than 3,000 merchants have already subscribed to the service.
YeePay has been a close partner of Dang Dang. Our previous collaboration in online B2C payment was very successful and has laid a solid foundation for this new partnership, said Chu Mingli, assistant president at Dang Dang. Dang Dang Mall is a continuation of our existing partnership, it also breaks new ground in that we introduced telephone payment into our platform for the first time. We chose YeePay because it has a total solution integrating both online and offline payments, giving our customers more options.
Supporting this enthusiasm, Bin Tang, CEO of YeePay, commented: We expect to see tremendous growth of merchants, consumers and transaction volume with this scalable marketplace model. As the exclusive payment provider for Dang Dang Mall, we are confident to meet our customer’s requirements and grow with its business, and help drive the overall development of ecommerce in China.