Join forces to deliver Blockbuster’s library of digital movies via TiVo DVRs
Blockbuster, a DVD rental chain, and TiVo, a provider of television services for digital video recorders, or DVRs, have announced that they are joining forces to deliver Blockbuster’s library of digital movie titles directly to the television set via TiVo DVRs.
Blockbuster OnDemand, featuring content to both buy and rent, will be integrated into TiVo Series2, Series3, TiVo HD, and TiVo HD XL DVRs.
The companies have said the TiVo DVRs will be sold at thousands of Blockbuster stores across the US as well as online at blockbuster.com, giving both companies new distribution outlets. Additionally, the companies will implement a cross-marketing campaign.
The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of 2009.
Jim Keyes, chairman and CEO of Blockbuster, said: We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster’s entertainment content readily available to their millions of subscribers. Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well.