FullMultimedia cards offer specific applications to subscribers
China Mobile has selected Dutch digital security systems provider Gemalto for the commercial launch of its latest generation of SIM cards, FullMultimedia.
The advanced technology cards were first deployed during the Olympic Games. They carry specific applications and content designed for China Mobile subscribers.
The FullMultimedia cards offer large memory capacity. The applications include the specially designed CMCC multimedia phonebook and dedicated applications, such as e-books, a local information search engine, a Chinese/English translator and preloaded content.
Michel Canitrot, senior vice president of the Gemalto Telecom Business Unit, said: China Mobile with this commercial launch is once again leading the pack by demonstrating how operators can introduce new, innovative services to the market that greatly enrich the subscriber experience. With this new technology, Gemalto is concentrating all its innovation capability to reposition the SIM as a strong and central actor of the Mobile 2.0 eco-system.
In a second phase, CMCC has selected the smart card web server technology as the basis of its mobile service deployment. The smart card web server, housed inside the SIM, makes use of the handset browser to deploy content and applications with no need to customize the handset.