In a move to expand its Nordic operations, Elgiganten, an electronics retailer, has launched three individual digital download stores in Sweden, Norway and Finland, following the success of their Danish store which premiered in 2006.
All of Elgiganten’s download stores are powered by 24-7 Entertainment, a B2B technology provider, and feature over 2 million tracks encoded in the highest quality and available at competitive prices. The download stores are the first step in the roll out of Elgiganten’s entertainment venture in the Nordic region – a number of other services and products within this new business area will be launched during winter and spring 2008.
Within the last year, Elgiganten has expanded and developed its eCommerce operation and an important part of it is Entertainment, a continuously growing segment. The launch of music downloads is the first step in a comprehensive venture to feature entertainment products.
Morten Dahlgren, vice president of sales & marketing for Nordic at 24-7 Entertainment, said: Elgiganten is a key player in the European retail market. We are delighted to be working closely together with a company employing a clearly defined development strategy that pays so much attention to what their customers need.