U.K. and U.S business are planning to spend an estimated £285k on mobile software tools for their employees in the next year and a half, but much of that money will be wasted.
According to research released by Antenna Software, only 25% of IT and business decision makers said their employees had embraced their mobile initiatives.
Commissioned mobile projects were reported to have a quarter or less of employees use the service that it was originally intended to serve. So why are employees snubbing their company mobile apps in the era of the mobile boom?
According to the Mobile Business Forecast 2012 report, many companies are failing to engage their employees on mobile projects because of poorly designed applications that lack business logic and usability.
"More businesses than ever are now building mobile apps to help employees work more effectively, but it’s clear that a good deal of time and money is going to waste through poor design," said Ken Parmelee, Senior Director of Product Management at Antenna. "Companies need to pay more attention to the end user and how and when they are going to use the app."
Antenna explains that testing mobile apps are important to make sure that employees will actually want to use them.
"Apps which don’t have offline functionality, a poor user interface, or fail to integrate fully with the capabilities of the user device are likely to be left ‘on the shelf’," said Parmelee. "Businesses need to prototype their apps and test them in the wild if they want to ensure that they’ll be used and have a positive impact on employees once rolled out."
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