To support its broadband services
Etihad Atheeb Telecom, or Go, a telecommunications operator in Saudi Arabia, has implemented Oracle Communications software to help meet its growth targets that include the deployment of residential WiMax broadband services.
According to Oracle, the implementation is part of Go’s launch strategy to support its competitiveness in the Saudi telecommunications market by keeping operational costs low and enabling service innovation. Oracle Communications Billing and Revenue Management enables Go to launch new IP services and innovative promotions.
Go is also using Oracle Communications Service Activation to automate the order-to-activate provisioning cycle and Oracle Communications Inventory Management to support the activation of complex services in a flow-through manner across multiple technology domains.
Craig Humphreys, vice president of IT at Go, said: As a new entrant in the Saudi market, Go needed a robust, innovative architecture to help support and meet its ambitious growth and revenue targets. Considering that IP services are highly complex and expensive to launch, manage and configure, Go implemented Oracle because of its strengths in providing an end-to-end approach that simplifies and enhances our IT environment.
Gordon Rawling, solution specialist director for Oracle Communications, said: In a rapidly changing competitive landscape, it is crucial that Go has a holistic view of its business. Oracle’s software delivers the scalability and flexibility to integrate various parts of Go’s business to accelerate time to market for new services and provide competitive advantage.