Walt & Company, a provider of strategic communications services, has been selected by GoldSpot Media, a provider of mobile media technology, to promote new mobile broadcast TV advertising solution.
GoldSpot Media has developed the dynamic ad-serving solution for mobile carriers designed to maximize advertising revenue and jump-start mass-market adoption of mobile broadcast TV.
Walt & Company will provide GoldSpot Media with a comprehensive public relations program to promote its innovative solution, including strategic corporate and product positioning, global editor/analyst/social media communications, tradeshow programs, and other communications support activities.
GoldSpot’s dynamic ad-insertion product suite adapts the proven inventory-sharing business model used successfully in the cable TV market, and optimizes it for the highly personal and portable mobile communications market. It can provide mobile carriers with highly-targeted, non-intrusive ad delivery based on an individual’s demographic information, behavioral patterns, context, and location.
Robert Walt, president of GoldSpot Media, said: We are thrilled to be working with GoldSpot Media. As the universe of mobile communications devices grows larger and increasingly capable, the need for a comprehensive mobile TV advertising management solution – the GoldSpot solution – becomes paramount.