The new software allows marketing professionals to analyse on the mobile devices.
IBM has released the new Digital Experience software that will help retailers and manufacturers improve engagement with customers, employees and partners.
The new IBM digital experience software integrates with IBM customer experience management capabilities that allow marketing professionals to analyse customer activity on channel like the mobile device.
The software allows the marketers to evaluate the behaviour of customers across all digital channels, identify patterns and then tailor digital experience based the assessment to ensure better user experience.
According to the company, the new software allows employees from marketing, sales, HR and customer loyalty, to produce, share and distribute digital content easily.
The software can help share and distribute digital content easily to all mobile and social channels — without requiring any IT technical skills or outside assistance.
IBM Digital Experience Software VP, Larry Bowden, said that the digital era is being driven by the proliferation of mobile and social networks which have transformed the way organisations engage audiences.
"To succeed, companies must look beyond websites to create digital experiences that marry analytics, deeper social engagement, compelling content and design for mobile delivery in order to engage audiences on their terms and on their time," Bowden added.
Features of the Digital Experience software include mobile experiences, analytics and optimisation, omni channel media creation and social interaction.