Internet search services company InfoSpace has extended its multi-year agreement with Yahoo to provide web search results and text based advertising listings from Yahoo to its metasearch properties and affiliates.
InfoSpace uses its metasearch technology to provide services to websites like Dogpile.com, WebCrawler.com, MetaCrawler.com, and WebFetch.com. According to InfoSpace, its proprietary metasearch technology helps to aggregate, filter and prioritizes results, while leveraging the power of multiple algorithm types offered by single search engines.
Jim Voelker, chairman at InfoSpace said: Today’s consumers want to be assured they are getting the most comprehensive and relevant results, and we go a step further by bringing them together in one place.
According to the company, the partnership will allow InfoSpace help connect advertisers with online audiences, who use metasearch for their searching needs.
In October 2007, the company also announced the clearance from antitrust regulator for divestiture of its mobile services division to Motricity for $135 million, to focus on its online search business. This transaction came a month after InfoSpace agreed to sell its online directory business to Idearc for $225 million.
Source: ComputerWire daily updates
