Nearly 150 million new data subscriptions on Tablets are expected to be added in the next five years
Worldwide broadband subscription on tablet is expected to reach 172 million adding 150 million new data subscriptions in the next five years, according to a report.
According a report by Strategy Analytics, "Tablet Opportunity for Mobile Operators Expanding: Forecasts of Tablet Subscriptions, Data Traffic, Service Revenues 2010-2017", mobile broadband subscriptions on tablets to grow seven times during the next five years.
Strategy Analytics Mobile Broadband Opportunities (MBO) director Susan Welsh de Grimaldo said less than 13% of the global tablet installed base will have active mobile broadband service in 2012, yet in the US, both AT&T and Verizon Wireless saw tablets play a key role in net subscriber additions in Q2 this year.
"Multi-device shared data plans and 4G LTE are key drivers for tablet subscriptions," Susan added.
"Service revenues from tablets will be an important incremental growth source for mobile operators, with global tablet service revenues reaching US$15 billion in 2017."
"Multi-device shared data plans and 4G LTE are key drivers for tablet subscriptions."
According to another companion report "Global Active Mobile Broadband Tablet Subscription Forecast: 2010-2017," LTE is expected to be the access technology of choice, which will account for nearly 68% of mobile broadband tablet subscriptions by the forecast period.
The companion report also revealed that the rise in use of video intensive services will substantially increase the average data traffic per subscription.
From the current year, mobile data traffic from tablets is expected to rise at a CAGR of 80.4% to more than 2.7 million Terrabytes in 2017.
Among the countries, US leads with most mobile broadband tablet subscriptions, followed by China which shows rapid expansion.
Strategy Analytics Wireless Operator Strategies (WOS) senior analyst Guang Yang said "Despite representing a small percent of total service revenues, the tablet opportunity is a growth market that Chinese mobile operators cannot afford to overlook as they target growth in data revenues and share of consumer wallet."