Microsoft has announced that the National Basketball Association will employ Microsoft Silverlight on NBA.com to improve the online video experience for NBA fans around the world.
Microsoft Silverlight, a cross-browser, multiplatform plug-in for delivering the next generation of media experiences and rich interactive applications for the web, would also be utilized on WNBA.com and NBADevelopmentLeague.com.
Through the use of Microsoft’s new application, the National Basketball Association (NBA) will be able to provide further access to its extensive digital video library, integrate the video experience seamlessly into the site, and provide fans with access to more online video features.
Steve Grimes, vice president of interactive services for NBA Entertainment, said: As NBA.com’s usage continues to soar, Microsoft’s innovative Silverlight will provide our fans with access to more multimedia and video highlights than ever before.
Scott Guthrie, general manager in the developer division at Microsoft, said: Silverlight is focused on delivering rich media scenarios in a browser that provide a more consistent viewing experience, and because it supports the VC-1 codec, the NBA is able to provide fans with access to hours and hours of archived games.