NBC witnesses increased communication and collaboration across sales and marketing
Salesforce.com, a provider of enterprise cloud computing services, has announced that NBC Universal, a media and entertainment company, has deployed Salesforce CRM to help transform sales and unify its network, cable and digital business organizations.
Since deploying Salesforce CRM, NBC Universal has reportedly been driving adoption and making it easy for sales reps to find relevant documents in the process of completing daily sales activities.
With Salesforce CRM, NBC Universal has one central application which enables increased communication and collaboration across sales and marketing.
With the help of Salesforce.com Consulting, NBC Universal also integrated Salesforce CRM with its existing business objects business intelligence technology, and supplemented the system with third-party data, from Hoovers via the Force.com AppExchange.
John Sabino, senior vice president of commercial excellence and operations at NBC Universal, said: We have a number of different teams that all touch the same customers, so its imperative that we all share information and collaborate on sales and marketing activities. Salesforce CRM ensures that our teams have the best information at their fingertips and that we are all on the same page. This has made our reps more effective in cross-selling across NBC Universal properties and up-selling advertisers on non-traditional media placements.