To enable operators monitor, manage and monetise mobile data traffic
Openwave Systems, a provider of mediation and messaging offerings, has extended its analytics product family with the launch a new cloud-based analytics offering that features analytics and a set of reporting tools designed to perform essential monitoring of mobile internet usage and behaviour.
Openwave Analytics Express enables operators to gain key network and usage related insights across an array of operator data sources and includes reporting functionality that can help mobile operators build profiles and segments, and leverage insights into new revenue streams. It is scalable and can address specific customer requirements with customisation, the company said.
Openwave said that the new offering provides operators with informative reports that can help monitor, manage and monetise the mobile internet. It is jointly offered with Openwave Media Optimiser which enables operators to analyse and measure their video optimisation initiatives in real-time and help them to proactively address network capacity issues.
According to Openwave, Analytics Express features include, reporting across devices, subscribers, destinations and data traffic; integration of new data feeds supporting log formats and transactional data with custom reports; and integration with other Openwave products.
Anand Chandrasekaran, director of product management at Openwave, said: “Analytics Express is designed for operators who are looking for insights to solve immediate network capacity problems and who are interested in new revenue opportunities arising from a better understanding of data traffic patterns and subscriber usage.
“Analytics Express allows operators to quickly realise the benefits of operational insights in improving their network’s performance, with the option to upgrade to our fully featured Analytics offering as their needs evolve.”
The Openwave Analytics Express is expected to be generally available by the end of the second calendar quarter of 2010.