To direct music related search inquiries from its entertainment portal
Music service Qtrax has entered into an agreement with china’s internet search engine Baidu to drive traffic from its music and entertainment portals to the service, in a move which is expected to reduce online music piracy in China.
Qtrax said that Baidu has agreed to direct music related search inquiries from its entertainment portal, and qian qian music online sites to Qtrax’s independent, a free download service, wherever Qtrax has the queried artist or song in its catalogue.
Qtrax, based in New York City, is a subsidiary of Brilliant Technologies Corp, a technology holding company. Qtrax has signed licensing deals with major labels, music publishers and indies. It showcases an ad-supported downloading model that is expected to direct revenue back to artists and rights holders.
In the coming weeks, the company plans to launch in each of nine Asia-Pacific countries and begin to divert and monetize traffic for the benefit of artists and copyright holders.
Allan Klepfisz, president and CEO of Qtrax, said: We are very pleased with Baidu’s decision. As the dominant search engine in China, Baidu will provide us with substantial traffic from its music and entertainment portals. We, in turn, will provide the visitors they send to our independent free and legal site, a superior music discovery and download experience.
“We believe our offering, including information about the artists, is vastly superior to these unauthorised sites.