An integrated 3G mobile video services platform to cater Indian users video VAS diversity
RadiSys, a provider of hardware and software platforms for IP-based wireless, wireline and video networks, and Ethrix, a SIP video application partner with RadiSys, have collaborated to deploy RadiSys’ Integrated Mobile Media Server (IMMS) with Plant41 in India.
The deployment of IMMS provides an integrated 3G mobile video services platform that delivers the video VAS diversity demanded by subscribers along with the economics, scalability and flexibility required by India’s service providers.
RadiSys’ IMMS integrates mobile media processing features, including integrated 3G-324M video support and an IP-based architecture, for 3G packet and emerging 4G/LTE packet services, into a single, cost-efficient carrier-class network element.
Both the companies said that by combining the media processing of the RadiSys IMMS with an Ethrix SIP video application server results in a 3G mobile services platform for India’s mobile VAS providers and 3G mobile operators.
RadiSys vice president and general manager of the media server market David Smith said by partnering with Ethrix, they are able to offer VAS providers like Planet41 an integrated 3G services offering that provides a higher-quality mobile video experience, faster time-to-market and rapid revenue generation.
"The RadiSys/Ethrix offering will deliver opportunities to lower costs, reduce development efforts and increase revenues, enabling VAS providers to bring mobile video service offerings to market faster while improving customer satisfaction and retention," Smith said.