Increased demand for video content is leading to a surge in bandwidth requirements, says the company
Following the launch of its cloud computing service, Serverlove, Manchester-based independent server hosting provider Melbourne has invested over £65,000 in the last six months to improve its core network speed.
The company said that video content made up the majority of Internet traffic. The average bandwidth for a corporate website has doubled and video content accounted for 53% of all uploads and downloads last year.
Trend managing director Daniel Keighron-Foster has said that video content is set to revolutionise IT networks.
Keighron-Foster said, "To pre-empt the surge in demand – and mirror what is a clear evolution in website development – we have made a significant investment in our network capacity.
"Twelve months ago, our total outbound capacity was around 4,000 megabits per second (Mbps). We’ve just re-signed contracts to provide a total of 15,000 Mbps of outbound capacity – this equates to around 3000 times more capacity than your average home broadband connection."
The comp-any said that a ‘typical’ website that contains video will have around 20 times more bandwidth usage in comparison to a static (non-video) site.
However, users still expect websites to be quicker than ever.
Keighron-Foster added, "We’re continually updating our network and actively seeking solutions to optimise bandwidth. Video is here to stay – it’s essential that server hosting companies recognise this and respond accordingly."
Melbourne has invested over £50,000 in the new cloud based stand-alone ‘DIY service’, said the company.
Serverlove provides users with a cloud server that can create operating systems in as little as 30 seconds, said the company.