Starbucks and iTunes have announced Pick of the Week, a new program offering coffeehouse customers complimentary music and music videos each week.
According to the coffee chain, Pick of the Week featured artists include Carly Simon, Duffy, Counting Crows, Adele, Sia, Hilary McRae and others.
Each Tuesday, more than 7,000 Starbucks company-operated locations in the US will stock a new Pick of the Week download card redeemable on the iTunes Store for a complimentary song or music video hand-picked by the Starbucks Entertainment team and iTunes, the company said.
Ken Lombard, president Starbucks Entertainment, said: With Pick of the Week, Starbucks will leverage its trusted curatorial voice in music and entertainment through its partnership with iTunes to provide our customers with a world-class digital discovery experience.
Eddy Cue, Apple’s vice president of iTunes, said: Pick of the Week provides an incredible way for Starbucks customers to discover great new music and videos for free on the iTunes Store.
Pick of the Week is the next phase in a partnership between Starbucks and Apple which began with the launch of the Starbucks Entertainment Area within iTunes in October 2006 and the launch of the iTunes Wi-Fi Music Store at select Starbucks locations in October of 2007.