Box bags a GRAMMY

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The Recording Academy, known for the Annual GRAMMY Awards, has selected Box for managing and collaborating on content in the cloud.

This move signals further efforts by the Academy to foster innovation and empower employees to collaborate securely from any device.

"As an early leader in the digital revolution, The Recording Academy is deeply committed to transforming its business and better serving its community of artists and audiences worldwide," said Aaron Levie, co-founder and CEO at Box.

"We are thrilled to help support The Recording Academy’s technology efforts, enabling all new ways to collaborate and share critical assets."

Box will have a number of responsibilities, including distributing time-sensitive digital assets within internal departments that share photos and content for website and social media outlets during the GRAMMY telecast.

Box will also streamline the digital workflow required to share GRAMMY Week event videos and red carpet interviews with internal and external partners for review and distribution. This is in addition to providing the Academy’s IT department with a range of control and administrative capabilities.

"In this increasingly digital world, The Recording Academy has expanded its focus on implementing cloud-based tools to drive creativity forward," said Rick Engdahl, CIO at The Recording Academy.

"Moving to Box provides an intuitive solution that removes the barriers to internal and external collaboration while also providing IT with administrative capabilities for managing sensitive business information."

Going forward, The Recording Academy is looking at expanding its integration, utilising Box for digital asset management functionality, as well as contract and clearance management.

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