Software ‘to eliminate downtime and protect virtual machines’.
Acronis claims its new product will make it easier for companies to run critical applications in the cloud.
Announced at VMworld 2013, its Backup & Recovery for vCLoud product allows "tenants and administrators to eliminate downtime and protect their virtual machines in public, private and hybrid clouds".
"Buy-in to our private cloud was hindered by the lack of a suitable backup solution," said Adrian Parks, senior systems specialist at the University of Oxford.
"We were using in-guest agents, but this was not ideal and not our preferred option. The Acronis solution solves this challenge by providing a VM backup solution that interfaces directly with the vCloud Director APIs."
Acronis CEO Serguei Beloussov said: "Acronis knows backup, and if you want to deliver infrastructure-as-a-service, you need effective backup.
"Before this breakthrough, self-service technology from Acronis, protecting vCloud VMs was difficult and time consuming.
"Now, Acronis has applied its expertise in backup and knowledge of service providers to build the only self-service backup solution designed specifically for VMware vCloud, making it easier and safer for enterprises and service providers to run critical applications in the cloud."