Firms joint efforts extend to hardware/software integration.
Microsoft has reportedly teamed up with Adobe to develop animated applications for integration onto the company’s Windows-powered tablets.
Adobe’s After Effects team has developed an animated app ‘Project Animal’ that lets consumers develop animated characters whose gestures and speech can be controlled via a webcam.
Adobe After Effects senior marketing manager Michelle said: "By accessing your computer’s webcam, Project Animal will track the movement of your head, mouth, and eyes — including your blinking, glancing, and eye-brow raising — and move your puppet accordingly. When you talk, your character talks.
"When you feign surprise, so does your character. When you’re grumpy, your character is too."
It is still unclear on what devices the Animal app would be made available.
Microsoft CEO Nadella and Adobe CEO Shantanu Narayen confirmed plans to add Adobe’s software to Microsoft’s touch platforms and joined hands on hardware/software integrations.
Microsoft CEO Satya Nadella said: "There is new energy in terms of the partnership (between Microsoft and Adobe).
"At the very core of Microsoft, we are a company that builds platforms and productivity tools.
"For us, it’s about being able to take the creative process and look at that process end to end across devices of all sizes."