Retailer Artavola GmbH has teamed up with cloud service provider ChannelAdvisor (CA) to help improve its online presence.
CA’s comparison shopping solution service is expected to help Artavola boost its brand across new markets and search engines, as well as attract more traffic to its website.
Christoph Sumser, online shop manager at Artavola GmbH, said: "ChannelAdvisor is helping us achieve this by allowing us to optimise our bids across multiple shopping engines.
"We have full visibility in to our various campaigns in real-time through ChannelAdvisor’s platform, which also gives us the capability to identify potential revenue-generating opportunities by tracking customer click-paths," he added.
Artavola will also apply CA’s Google shopping platform, which uses features including feed management, as well as performance and product target reporting, to help monitor data and costs for retailers.
ChannelAdvisor provides services including automation, analytics and optimisation, to help retailers manage its performance across online platforms.