Atigeo, a provider of data intelligence technology, and Nakea, a developer of on-demand website management tools, have formed a strategic partnership to bring next-generation personalization services to businesses.
Under the terms of the partnership, Nakea is expected to integrate website content management services of its Nakea Site Manager (NSM) system with Atigeo xPatterns, a technology platform exposed as a web service, to enable website owners to deliver highly personalized content to their customers and audiences, said Atigeo.
The NSM system is expected to help business customers and non-technical users to create, publish, manage and optimize web content. Atigeo said that its xPatterns’s relevance algorithms enhance NSM’s suite of web content management services with personalization tools that empower website publishers to quickly and easily personalize website content, such as news and merchandise, and to create customized email and mobile communications based on customers’ unique preferences.
Chris Nakea, CEO of Nakea, said: Generic website content and email campaigns not only alienate consumers, but also tarnish companies’ brands. We are excited to partner with Atigeo to deliver best-in-class personalization tools to our customers that are quick and easy to deploy.