Uses IBM’s Sterling Commerce to simplify the configuration, capture orders for its advertising offerings
Online automotive marketplace AutoTrader.com has deployed IBM technology for Smarter Commerce as part of AutoTrader.com’s Electronic Sales Order system to simplify and accelerate the ordering experience for its dealer and manufacturer customers.
IBM’s Smarter Commerce makes it easier and faster for AutoTrader’s clients to promote their vehicles to consumers and enables these clients to improve how they sell their cars through AutoTrader.com by simplifying the process to select promotions and configure, capture and complete orders for AutoTrader’s advertising programmes.
To simplify the configuration and capture orders for its advertising offerings the AutoTrader.com uses IBM’s Sterling Commerce Configure, Price, Quote software.
The IBM software integrates with AutoTrader.com home-grown applications to provide customers with efficient ways of ordering cars online, guides a car dealership on how to quickly and easily put together an advertisement that best flaunts the dealerships’ new, used or pre-owned vehicles for sale and helps the dealership to select the best package to effectively reach its prospective customers through context-sensitive capabilities.
AutoTrader.com Business Applications director Gib Finley said providing access to the applications of information and technology are core to providing the best online automotive shopping experience.
"IBM delivered innovative ordering technology that make it as easy as possible for our clients to do business with us," said Finley.