The days of using social media solely for social networking are quickly fading
Celebrus, the online customer intelligence provider, has developed its customer insight technology to provide organisations with the ability to record and evaluate individual online interactions when their website has been embedded with Facebook or YouTube video content.
The technology allows website owners with embedded YouTube content to monitor how site visitors interact to certain parts of video content, revealing which parts are relevant and interesting to the user.
This may prove to be invaluable to marketers who will have the ability to specify their online marketing to an individual user’s interests.
Katharine Hulls, VP of marketing for Celebrus technologies said that understanding customer interactions on a personal level as been nearly impossible until now.
"Through our integration with YouTube via its API, we can now show our customers precisely how, when and to what extent YouTube-hosted media is being engaged with by individuals – a vital indication of a customer’s motivations and intentions."
The use of Facebook embedded on a website allows marketers to understand information like if a user prefers to access the sight through Facebook which otherwise the organisation would not know; they can then adjust their objectives from the online insight provided.
"Facebook has become a very valuable portal through which to reach a target market. Marketers however, have so far been unable to understand at an individual level which visitors are coming from Facebook," said Hull.
Providing visibility of Facebook and YouTube interactions help fill gaps of customer online interaction that would otherwise go unnoticed. The large marketing potential of social media sites are becoming more apparent and Marketers can now have a clearer picture as to how to direct their investment in social media.