The $35 dongle rivals Apple TV and the Roku box.
Google has launched a new Chromecast- a dongle device that enables viewers to stream internet videos to their televisions.
Upon being plugged into the HDMI port on an HD TV, the new two-inch dongle streams media content over a Wi-Fi network to a TV, via a PC, smartphone or tablet as well as through Google’s YouTube app.
The Chromecast device also acts as a remote control by allowing users to switch on a TV, change the volume, pause, skip and play content.
Google Android, Chrome & Apps SVP Sundar Pichai said that the device works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music, with more apps like Pandora coming soon.
"With Chromecast, we wanted to create an easy solution that works for everyone, for every TV in the house," Pichai said.
Working across platforms including android tablets and smartphones, iPhones, iPads, Chrome for Mac and Windows, Google’s dongle also allows users to send emails or surf the web while watching content on TVs.
"In addition to apps like Netflix, you can use Chromecast to bring a broad range of content available on the web to your big screen, thanks to a new feature in the Chrome browser that allows you to project any browser tab to your TV," Pichai added.
"From sharing your family photos to enjoying a video clip from your favourite news site, it’s as simple as pressing a button.
"This feature is launching in beta, but we’re excited for people to try it out and give us their feedback."
Together with the new dongle, Google also launched the new Nexus 7 tablet, which is the first one to be powered by the latest Android 4.3 version and also supports Bluetooth Smart technology.