Click to Download format link consumers directly to the App Store or Android Marketplace
Search engine company Google has introduced new mobile search ad formats.
The company said that information in search ads are actually answers and on mobile devices that help users choose the best deal. The ads connect people and businesses in new, useful and relevant ways, said Google.
Google Mobile Ads senior product manager Surojit Chatterjee has revealed some new details about the ways many different businesses are benefiting from mobile advertising.
Chatterjee said, "We’re bringing the worlds of search and apps together with mobile advertising in a few ways."
Among the new features are search ads in mobile apps. Google has introduced Custom Search Ads for mobile apps that give people the ability to search for information, such as an app that lets you search for a restaurant nearby. Custom Search Ads will also help app developers earn more money to fund their apps and grow their businesses on mobile, said Google.
The Click to Download format helps consumers when they are searching for information about an app, linking them directly to the App Store or Android Marketplace to download.
Mobile App Extensions, Local search ads, Click to Call, Hyperlocal search ads, Proximity as a factor in mobile search ads ranking, and Circulars are some other new formats.
Chatterjee said, "The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world."