HP has not officially confirmed about the sale.
HP is reportedly planning to sell Snapfish, a web based photo sharing and photo printing service that HP bought back in 2005 for more than $300m.
Snapfish users can share individual photos, albums, animated Snapshow via Email and social media networks like Facebook and Flicker.
Snapfish generates revenue through personalised photo products where members can personalise their products through Snapfish USA supported retailer pickup at Walgreens, Walmart, and Meijer.
The company is already in talks with private equity buyers to sell Snapfish which is presently a part of HP’s printing and personal systems group, Reuters reported.
Snapfish is considered non- core asset for HP and that might be the reason why HP is planning to sell it off.
But some of the companies and investors planning to buy Snapfish have also expressed interest in buying another similar service named Shutterfly which has reportedly received offers from Bain Capital, Silver Lake, and Hellman & Friedman.