Offers native Android and Apple-based applications for e-commerce
IBM has introduced a new software that claims tol help customers browse, shop and buy retail products with ease through mobile devices and social networks.
The new IBM software offers for mobile users mobile and social media capabilities offers native Android and Apple-based applications for e-commerce that take advantage of those operating systems to deliver a richer shopping experience.
The software also offers new capabilities for delivering storefronts on tablets that take advantage of the touch screen and larger realty market.
In addition, the software’s new location-based marketing capabilities can enable marketers to target customers based on mobile device location and let prospects know about relevant offers when they are in the vicinity, weaning them from competitors and steering them into their store or branch.
Furthermore, IBM has expanded the offering’s support for Facebook to enable companies to deliver relevant marketing offers and campaigns based on a customer’s profile.
IBM Industry Solutions general manager Craig Hayman said today, consumers trust the opinions of other consumers more than companies, prompting retailers to rethink their operations and embrace Smarter Commerce.
"Smarter Commerce helps retailers deepen customer relationships and turn prospects into brand advocates. With mobile and social networks, consumers have the power to make or break a brand in an instant. Winning their loyalty in the seconds it takes to search the competition is the new imperative," said Hayman.