Under the agreement, gsi interactive to provide a variety of marketing services
GSI Commerce, a provider of e-commerce and multichannel services, has announced that it has become the new, full-service e-commerce provider for Mars Drinks, a division of Mars, for its Flavia coffee brand.
As part of the agreement, gsi interactive, the digital marketing and design agency of GSI, is providing Mars Drinks with a variety of marketing services, including creative, web design, paid search, social media, display advertising, photography, e-mail marketing and affiliate marketing.
Damon Mintzer, executive vice president of sales at GSI, said: Mars Drinks wanted both a flexible solution that would enable them to take control of the consumer experience and an integrated solution that would enhance each and every customer interaction. We’re looking forward to leveraging our extensive retail knowledge and internal team of experts focused on client success and satisfaction to help Mars Drinks exceed their online business goals.
Nick Pahade, president of gsi interactive, said: gsi interactive is excited about the opportunity to work with a unique brand such as Flavia. We look forward to establishing Mars Drinks as the leader in beverage systems and helping them achieve multichannel success through our comprehensive solution.