Allows merchants to publish product pricing and merchandising offers on Amazon and online marketplaces
Mercent, a provider of on-demand marketing offerings for retailers, has launched Retail™ Price Optimization Engine, an automated product catalog repricing tool that allows merchants to enhance online marketplace sales performance by automatically determining and publishing optimised product pricing and merchandising offers on Amazon and other third-party online shopping channels.
According to Mercent, the new Price Optimization Engine features pricing rules that accommodate and comply with supplier minimum advertised prices (MAP); merchandise repricing based on targeted, rules-based criteria; active management for 100% of inventory pricing; competitive channel management that adjusts merchandise pricing to ‘win’ the Amazon Buy Box;
In addition, the new tool features continuous merchandise offer adjustment with no disruption based on ongoing, automated competitive offer information; real-time viewing of product offer updates and changes; ability to tailor product offers based on competing sellers and programs; ability to increase merchandise pricing; and support for Amazon’s ‘Fulfillment by Amazon’ inventory repricing.
Mercent said that the Price Optimization Engine offered as SaaS-based software tool, is accessible through a simple user interface that enables retailers to begin repricing merchandise on Amazon.com.
Eric Best, CEO of Mercent, said: Mercent’s new Price Optimization Engine builds upon years of e-commerce technology innovation and development, providing our retail clients an even greater competitive advantage through Mercent Retail in an increasingly crowded and dynamic online consumer market.