Airline industry strongly supported mobile ticketing
Key transport verticals including Air, Metro are anticipated to boost the global mobile ticketing users to one billion by 2018, rising from 458 million in 2013, according to a new report.
Juniper Research’s latest report revealed that currently, major boost is anticipated across sectors including live entertainment events and cinema ticketing.
The report – Mobile Ticketing Strategies: Air, Rail, Metro, Sports & Entertainment 2013-2018 – also reported that the airline industry had been a strong supporter of mobile ticketing, with strong rise in adoption of mobile boarding passes, following the global implementation of Barcoded Boarding Passes (BCBP) in 2010.
Even though mobile had been a major ticketing delivery channel across Scandinavian metros, implementations has been growing both in Europe and in the US along with strong adoption rates, the report added.
Juniper Research research director Windsor Holden said the agency has already scaled back its forecasts for NFC Ticketing deployments in the wake of Apple’s decision not to include an NFC chipset in the iPhone 5.
"Given the outstanding technical issues and the continuing failure of NFC stakeholders to communicate the value proposition to transport operators, further downward revisions were required; we do not envisage anything other than ad hoc deployments in the immediate future," Holden said.
In the interim, the outlook for NFC ticketing was less optimistic, over lack of implementation standards being a key barrier to interoperability, while transaction speed targets have yet to be achieved, obstructing the extensive deployments and boosting the probability that contactless cards would be the chief mode of delivery.