Motorola has announced that it is accelerating the delivery of personalized media experiences with the introduction of a multimedia set top platform.
According to the company, its set tops based on the new platform will allow users to transfer content to and from a mobile phone, allowing them to access multimedia content at home or on the go without the need for a PC. Users will also able to create and store personalized music and video libraries.
The first implementation of Motorola’s new multimedia platform was introduced with the announcement that KDDI, a mobile operator in Japan, is launching a new service, called ‘au BOX’ using set tops based on Motorola’s platform. The au Box service will allow mobile customers to transfer content between their home entertainment systems and their mobile devices.
The set top being implemented by KDDI also features a CD player and CD ripping capabilities to allow users to rip CDs from their personal collections, automatically retrieve CD information, store the files in their music libraries and then transfer them to a mobile handset or to a portable media player via USB. In addition, music from a CD, mobile handset, or portable media player can be played by the set top through its integrated stereo speakers.
The multimedia set top also offers video encoding capabilities to allow users to upload video from their personal video recorders and then transfer it to a mobile handset. It can also play DVDs when linked to an external monitor.
Dan Moloney, executive vice president and president of Motorola’s home and networks mobility business, said: This new set top platform is a significant step forward for Motorola in the progress towards our vision of media mobility. Consumers increasingly want to access their content where and when it is convenient to them and Motorola is accelerating the delivery of these personalized media experiences by giving end users great choice and control over how and where they choose to consume their content.