Resurgens Bank has selected Dynamic Marketing Systems’s web-enabled Micro Merchant to support the bank’s marketing programs. Micro Merchant enables a financial institution to develop, customize and print marketing materials using a centralized web portal.
Resurgens’ staff is now using Micro Merchant to execute the bank’s marketing material design, production and print processes. Using Micro Merchant, the development of materials now takes few hours, as compared to the bank’s traditional methods that involved multiple outside resources and took several weeks to complete. Banking employees can create customized messages and promotions for the branch or individual needs ensuring consistent brand identity throughout the organization, said Dynamic Marketing Systems.
Charles DeWitt, president and CEO of Resurgens Bank, said: The implementation of Micro Merchant has been an easy process. Having an online, automated marketing resource management solution saves time and reduces costs when developing promotions. With the help of Dynamic Marketing Systems, we have been able to streamline our marketing processes while ensuring that our customers view Resurgens Bank as having a consistent brand in the marketplace.
Gordy Cain, CEO of Dynamic Marketing Systems, said: Micro Merchant is an online marketing resource tool that financial institutions can rely on to develop and produce quality marketing materials in a minimal amount of time. We are happy to offer the solution that can assist Resurgens with delivering consistent messaging and product promotions to their customers at very low costs compared to the traditional way of doing things.