Retailers can create touch-optimised shopping on the tablet
Tablet commerce firm Revel Touch has introduced Revel Touch offerings for retailers in a bid to offer a cost-effective way to deliver tablet shopping experiences.
With Revel Touch, retailers can create immersive, touch-optimised shopping on the tablet that breaks free from scrolls and clicks, without the high cost of agencies or grueling internal development cycles.
Through Revel Touch’s platform, retailers reportedly gain flexibility and control over content updates and it defines a new approach that marks a new era in tablet commerce.
In addition, Revel Touch also provides a publishing platform and a front-end to enable retailers to deliver a consumer experience that combines the aspirational aspects of a magazine, the immersion of rich media and the efficiency of online transactions.
With the Revel Touch offering, retailers can unify fragmented product, lifestyle and social media assets into a single, touch-optimised shopping experience that invites consumer participation; add or remove assets to merchandise collections or run promotions and in addition, retailers can also integrate the entire inventory; instantly update experiences with changes in inventory or prices; and delight customers by allowing transactions to be completed within the app environment and can achieve longer consumer engagements, more durable brand impressions and increased conversion rates.
Revel Touch founder & CEO Mar Hershenson said the company mission is to define the tablet shopping experience for retailers and consumers.
"Revel Touch marries the inspiration of magazines with the engagement of social content through a powerful technology platform that also addresses the practical concerns of transactions, inventory, product updates and multiple devices. The result is that retailers can easily bring shopping to life for the first time in the history of eCommerce," said Hershenson.