Benioff’s company boosts mobile and social tech
Enterprise cloud computing company salesforce.com has signed a definitive agreement to acquire Model Metrics, a mobile and social cloud consulting services company.
Following the acquisition, salesforce.com will add mobile and social expertise, allowing the company to further transform customers and empower its global partner ecosystem.
The Model Metrics team will join salesforce.com’s strategic services organisation where the companies together will focus on developing and sharing best practices with partners to accelerate salesforce.com’s Social Enterprise push.
With this acquisition, salesforce.com’s partner ecosystem will be able to use Model Metrics’ knowledge in mobile and social design conception, user experience, business process alignment, and frameworks for building employee and customer facing apps.
salesforce.com COO George Hu said the company is thrilled with the incredible response from customers and partners to the social enterprise vision.
"The addition of Model Metrics’ mobile and social expertise will accelerate salesforce.com’s ability to lead the shift to the social enterprise and empower partners to develop their social enterprise practice," said George Hu.
Model Metrics founder and CEO Adam Caplan said salesforce.com and Model Metrics share a vision for the social enterprise.
"By joining salesforce.com, we can help more companies unlock the value of cloud computing with disruptive mobile and social technologies," said Caplan.