Estimated 477 million units of smartphones will be sold in Asia-Pacific in 2015
Asia-Pacific smartphone market is projected to grow at high rate in the coming years and by 2015 it is estimated that 54% of all devices sold in the region will be smartphones, compared to 5% in 2009, according to a report from Frost & Sullivan.
The ‘2010 Asia-Pacific Mobile Device & Smartphone Outlook’ revealed that the increased data usage from smartphones will generate approximately $38bn for operators in the Asia-Pacific region (18 Asia-Pac countries, including Japan), compared to $1.3bn in 2009.
The smartphone sales in Asia-Pacific are increasing in all markets, backed by new demand for smartphones from developed markets like Japan and South Korea, which are shifting from feature phones to smartphones; and operators in emerging markets are pushing smartphones to influence users to upgrade from 2G to 3G service, according to the report.
Frost & Sullivan industry manager Marc Einstein said that smartphones are critical to every operator’s mobile broadband business case, as a smartphone user’s average revenue per user (ARPU) increased by 25% to 100% after adoption depending on the market.
"The Asia-Pacific market is particularly interesting for smartphones as there has been significant uptake in emerging markets like China, India and Indonesia, even among prepaid users," Einstein said.
However, the smartphone sales are hampered in emerging markets due to lack of public Wi-Fi, when compared to developed markets like US.
Further, 80% of Asian mobile users use prepaid cards, and in few markets the usage of prepaid cards are 97%, which makes smartphone subsidies impossible for most users.
Frost & Sullivan estimates that 477 million units of smartphones will be sold in Asia-Pacific in 2015.