Yachting Pages aims to emulate Tripadvisor approach.
A superyacht directory has announced its plans to relaunch its website after being influenced by the popularity of sites inviting customer reviews.
Yachting Pages will also provide enhanced CSS technology to improve the service to customers accessing the internet via their mobile phone or tablet, which accounts for nearly 40% of all web traffic.
The website will feature a brand new reviewed business section, with customers leaving the standard starred ratings for companies after Yachting Pages took its cue from Tripadvisor, whose customer reviews have made it the world’s leading travel site.
The revamped website will also allow greater interactivity around customer profiles and improved search facilities.
Search results will include information about each business being listed, so users can make quick and informed decisions about which profiles to view.
Ports and marinas will be fully searchable, and people will be able to search news and events by date or category.
Michelle Williams, the superyacht media company’s digital marketing manager, said: "Our main aim is to make the user experience as easy as possible on Yachtingpages.com, so users can find superyacht products and services quickly and have enough information to make the right purchasing decisions.
"Of course it is also important for us to continue to increase visitor figures, to see our listings appearing higher up in Google searches through superlative page optimisation, and to help more customers than ever build their superyacht businesses through exposure on Yachtingpages.com."
No date has been set for the relaunch but it is expected to happen this summer.