C-level briefing: IBM’s Apple Lead Katharyn White explains the inner workings of the symbiotic relationship.
1. Why are IBM and Apple working together?
"I think this combination of what we bring from a research standpoint, from cloud, and from our combined efforts on things like security, has been valuable on both sides.
"The combination is really powerful, because what IBM could do is address any level of complexity. But we couldn’t always make it seem simple, and that’s what this partnership brings."
2. It’s about the strength of the platform.
"The platform is also meaningful for us: the percent of users that are on the latest OS of Apple and the stability that you get in the platform, with the combined hardware and software.
"A simple example is on the security front: the only fingerprint authentication that’s allowed within IBM is Apple’s, because of the strength of how the hardware and software work together."
3. It’s about the wow factor.
"Apple said to us, we don’t want minimum viable product, we want minimum wow product.
"We start some of our workshops by saying ‘name your favourite app’. It’s almost never an enterprise app. There’s no reason for that. Mine is Shazam, because the first time I used it I said, ‘wow, how did it do that?’
"That means that if the first version doesn’t wow us, like Shazam did, then we’re not going to use it."
4. Simplicity is key.
"You don’t need a lot of training for it. None of us ever went to training for Shazam, why should we go to training for these things?
"This app really taught me how much user experience and adoption go together."
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