To monitor the performance of some of its online brands
Urban Outfitters, a specialty e-retailer, will utilize Webmetrics services from NeuStar, a provider of website monitoring services, to provide performance monitoring for some of its online brands, including free people.
Through its online presence, Urban Outfitters aims to translate its lifestyle boutique approach to the web and NeuStar’s Webmetrics monitoring data and network alerts will help Urban Outfitters create a positive online experience for its savvy, cosmopolitan customer base.
With NeuStar’s Webmetrics website monitoring service, Urban Outfitters will be better equipped to identify, diagnose, and remedy problems before they result in downtime and lost revenues, said NeuStar.
NeuStar claims that its Webmetrics website monitoring service helps online retailers by simulating, tracking, and reporting on the performance that end users experience when visiting sites.
Alex Berry, senior vice president of internet infrastructure services group at NeuStar, said: Urban Outfitters has established itself as a retailer of choice for the young and the stylish, and NeuStar is pleased to help support their brands on the internet. Online availability is critical to Urban Outfitters’s retail operations, and the Webmetrics services play an essential role in measuring their site performance and validating 24/7 uptime.