Global mobile online shopping sales to reach $163bn by 2015
Purchases in the US attributed to mobile online shopping excluding travel has more than doubled to reach $3.4bn in 2010 compared to $1.4bn in 2009, according to new data from ABI Research.
The research firm said that in US, travel-related purchases is expected to add another $1.5bn by this year end.
ABI Research senior analyst Mark Beccue said mobile online shopping growth in the US has been fuelled this year by the massive migration by consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players.
"And a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping," Beccue said.
An analysis of the current mobile commerce merchants in the US in September 2010, divided the US mobile commerce sale into: travel (31%), computers/electronics (20%), apparel (13%), books/music/DVDs (9%), office supplies (7%), housewares/home furnishings (6%), entertainment tickets (3%) and others (12%).
Further, the research firm said that in Japan, where mobile online shopping has been commonplace for several years, mobile is responsible for nearly 17% of all e-commerce sales.
However, the success of mobile online shopping will not be confined to the US and Japan, as by 2015, ABI Research expects, mobile online shopping to be responsible for $163bn in sales globally, 12% of global e-commerce turnover.