Vendors seek advantage in ways to propose performance benefits.
VMware snapped up California based start-up CloudVolumes, as part of efforts to strengthen its efforts to build real-time application delivery across all three of its mainly targeted technology areas.
The latest acquisition indicates that the virtualisation market is turning out to be a focus of competition, with vendors seeking for ways to propose performance benefits.
The three-year-old start-up’s core app delivery technology can be deployed in both virtual and physical environments, further enabling all files, data, and applications used by more than one virtual machine to be positioned into shared virtual volumes.
CloudVolumes SVP and chief product officer Harry Labana said: "Our customers want an aggregate reduction in the complexity of managing applications.
"The overhead of application lifecycle management today is just too costly and slow.
"Fundamentally customers are trying to move to a world where they can reduce complexity and cost not just by simplifying application management infrastructure, but by leveraging real-time application delivery to reduce support costs."
VMware is also planning to incorporate CloudVolumes’ software more firmly with the company’s VMware’s desktop virtualisation software ‘VMware Horizon’.
Further, the integration would enable VMware Horizon 6 consumers to trim down their desktop and application infrastructure and management expenses, while offering a personalised experience to end-users.
CloudVolumes’ software is capable of delivering an application, together with supporting programs and libraries via a technique called layering.
The acquisition is an indicator that the virtualisation market continues to be a hotbed of competition, with vendors looking for ways to offer performance advantages.