Spontaneous donations possible through JustTextGiving
UK’s mobile phone operator Vodafone and the online donation service JustGiving have launched a new online charity service for mobile phones, named JustTextGiving.
The new service is designed to allow the UK’s 50 million mobile phone owners to donate to charity by text message. The service would be free of charge and could change the way Britain’s 184,000 charities collect donations. There are no set up or running costs for charities as well.
With the service, mobile phone users in the UK can donate to charities on the go, anytime, said Vodafone.
JustTextGiving features personalised text codes which users can sue to make donations that would be debited from pay-as-you-go accounts or added to monthly bills.
The service will also work with other networks and will be fully functional from June this year.
Vodafone chief executive Guy Laurence said, "JustTextGiving by Vodafone is speedy, simple, and spontaneous. About 50 million people carry a mobile so the potential for charities and individuals to raise additional money is very real and exciting. Whether you’re watching a friend run 5km or you’re at your kid’s school concert, you will now be able to give on the spot."
JustGiving managing director Anne-Marie Huby said, "Major events like Comic Relief and Children in Need have led the way in demonstrating the potential of text giving and we’re delighted to now open up this income stream to all charities, big and small."