Apple to roll out carrier billing in emerging markets
According to Strategy Analytics estimates, more than 30 billion apps were downloaded across various connected devices this year.
The report, "2012 App Predictions: Phones, Tablets, TV’s, and Cars – Oh My!", said that this explosive growth will lead to increased competition for the coming year.
The report added that the app economy is real and here to stay, with more players entering the app space, as the theme for 2012 will be new storefronts, new devices and new business models.
Three of twelve key predictions from the report include Apple to roll out carrier billing in emerging markets; Amazon and Nook app stores will account for more than 25% of Android downloads in the US; and a car manufacturer will partner with Android for a dedicated automotive app market.
Strategy Analytics director of Apps Research Josh Martin said these three key predictions portend a trend in the apps space next year.
In 2012, many companies will begin integrating apps with their devices while market leaders will seek ways for maintaining their edge in any way possible.