But user data will not be used to customise ads, says CEO.
Snapchat users will soon begin watching ads in their ‘stories’, as the tech start-up looks at generating revenues.
Stories let users put together photos and videos and create a kind of slideshow. The stories remain for 24 hours before vanishing from the receiver’s database.
Snapchat intends to place ads within these stories.
In an interview at the Vanity Fair New Establishment Summit, Snapchat CEO Evan Spiegel said: "We are cutting through a lot of the new technology stuff around ads to the core of it: telling a story that leaves people with a new feeling.
"They aren’t fancy, they are not targeted."
Spiegel suggested that unlike Facebook and Google it will not give out user data to marketers to target ads, implying that it will not be customised for individual users.
Users will have option to view or discard the ad. Ads will not appear in direct messages.
Reports suggest that Snapchat platform is not refined like that of Facebook or Twitter and delivering custom brand messages might be difficult for advertisers.
Valued at $10bn, Snapchat is attempting to generate revenue by bringing in ads into its app.